New Orleans Jazz & Heritage Festival and Foundation

    JOB ANNOUNCEMENT

    The New Orleans Jazz & Heritage Foundation, a nonprofit dedicated to celebrating and sustaining the vibrant cultural heritage of New Orleans and Louisiana, is embarking on an exciting new chapter under the transformative leadership of its new CEO. Join a mission-driven team at the forefront of preserving and promoting Louisiana's rich traditions. We are seeking a visionary Director of Marketing to elevate the Foundation’s profile and fully realize its incredible potential as a national and global brand. This is a unique opportunity to shape how the world engages with New Orleans' vibrant culture during an exciting phase of growth and transformation for the Foundation. The ideal candidate is a seasoned professional with expertise in branding, digital marketing, graphic design, and audience development. You’ll work closely with a dynamic senior leadership team to ensure the Foundation’s mission resonates powerfully on a global scale across all platforms.

    Position Title: Director of Marketing [032025]

    Reports to: CEO
    Supervises: vendors, p/t & contract staff as assigned
    Employment Status: Full-Time, Exempt
    Department: Marketing
    Salary: $85,000 - $100,000

    Position Overview

    The Director of Marketing will lead the New Orleans Jazz & Heritage Foundation’s efforts to strategically identify and engage the right audiences through targeted channels and compelling value propositions. Working closely with the Programs & Community Partnerships team and the Senior Leadership Team of seven directors, who collaboratively craft the key messaging and communications, the Director of Marketing will focus on implementing marketing strategies that effectively support and amplify the Foundation’s communication goals. This role also oversees the Foundation’s visual and brand identity, ensuring consistency and cohesion across all platforms to drive audience engagement and advance the organization’s mission.

    Primary Responsibilities

    Strategic Leadership & Collaboration

    • Develop and execute comprehensive marketing strategies aligned with the Foundation's mission and goals.
    • Partner with senior leadership to craft and implement messaging that amplifies the Foundation’s programs and initiatives.
    • Collaborate across departments to integrate marketing efforts into donor campaigns, events, and community programs.

    Brand Management & Audience Engagement

    • Oversee the evolution of the Foundation’s brand identity across all platforms.
    • Lead the creation of engaging campaigns that attract and retain diverse audiences.
    • Leverage data and insights to refine strategies for maximum impact.

    Digital Marketing & Content Creation

    • Manage digital platforms, including websites, email campaigns, and social media.
    • Develop and oversee the production of high-quality digital and graphic assets.
    • Ensure timely delivery of promotional materials and maintain consistency across channels.

    Team Leadership

    • Supervise and mentor the marketing team, fostering creativity and growth.
    • Coordinate with external vendors and contractors to enhance capacity.

    Budget Oversight

    • Develop and manage the marketing budget in alignment with organizational priorities.

    Additional Responsibilities

    • Media Buying: Research, negotiate, plan, and purchase paid media and advertisements for the Foundation’s programs, festivals, and grant initiatives, including print, digital, and social media ads.
    • Earned Media: Cultivate relationships with media outlets, journalists, and influencers to secure press coverage, feature stories, and interviews that enhance visibility for the Foundation’s programs and initiatives.
    • Livestream Coordination: Coordinate livestreams for Jazz & Heritage concerts and festivals, ensuring quality and troubleshooting as needed.
    • Website Management: Oversee website updates, plugins, and security, ensuring seamless user experiences.
    • Email Campaigns: Manage eblast campaigns, including surveys and audience outreach.
    • Merchandise Sales: Oversee sales of Foundation-branded merchandise, including inventory management, vendor coordination, and promotional strategies to boost revenue at festivals and online.
    • Advertisement Sales: Manage the sale of ad space across Foundation programs, publications, and digital platforms, cultivating partnerships to increase revenue and visibility.
    • HR Support: Post job listings and manage incoming applications in collaboration with HR.
    • Other duties as assigned.



    Key Qualifications

    • Proven experience in strategic marketing and branding, preferably in the arts or nonprofit sector.
    • Expertise in digital marketing, audience engagement, and graphic design.
    • Strong leadership and team management skills.
    • Excellent communication and collaboration abilities.
    • Proficiency in marketing tools, analytics, and content management systems.

    Employee Benefits Overview

    At the New Orleans Jazz & Heritage Foundation, we value our team and strive to provide comprehensive benefits, including:

    • Paid Time Off (PTO): Generous PTO to support personal well-being.

    • Health Insurance: Coverage through Blue Cross Blue Shield, including wellness visits and telemedicine.

    • Dental & Vision Plans: Affordable options for preventative and major care.

    • Health Savings Account (HSA): NOJHF contributes $1,325 annually to assist with out-of-pocket medical costs.

    • Life & Disability Insurance: Basic life and AD&D coverage, with options for additional coverage.

    How to Apply

    For more information about the New Orleans Jazz & Heritage Festival and Foundation, visit www.jazzandheritage.org.

    We’re excited to meet candidates who are passionate about preserving and celebrating New Orleans’ rich cultural heritage.

    For the latest updates, visit our Career Opportunities page: https://www.jazzandheritage.org/about-us/career-opportunities/

    Final round interviews will require up to 3-5 professional references, including:

    • At least one direct supervisor.
    • One colleague or team member.
    • One additional professional stakeholder.

    About the New Orleans Jazz & Heritage Foundation

    The New Orleans Jazz & Heritage Foundation is dedicated to advancing the Foundation’s mission of celebrating and sustaining the vibrant cultural heritage of New Orleans and Louisiana. The Foundation’s iconic assets include the New Orleans Jazz & Heritage Festival, Jazz & Heritage radio station WWOZ 90.7FM, and the Don 'Moose' Jamison Heritage School of Music, which provides free weekly music education.

    The Foundation also supports a variety of impactful programs such as the Jazz & Heritage Concert Series, the Catapult Fund Small Business Accelerator, Class Got Brass, and Community Partnership Grants. These initiatives play a vital role in uplifting local artists, empowering underserved communities, and preserving the region’s rich cultural traditions.

    As the Foundation continues to produce celebrated events like the Crescent City Blues Festival and Treme Creole Gumbo Festival, it remains focused on fostering education, economic development, and cultural programming. These efforts ensure New Orleans’ legacy as a global beacon of creativity and tradition while supporting the next generation of cultural bearers.

    Jazz Fest, the Foundation’s flagship event and primary fundraiser, attracts global artists while showcasing Louisiana talent. Produced in partnership with Festival Productions Inc., Jazz Fest is accompanied by other year-round festivals and performances focused on supporting local artists and cultural traditions. The Foundation retains full ownership of all Jazz Fest-related copyrights, trademarks, and licenses, ensuring its sustainable future.

    Education is central to the Foundation’s mission. The Don 'Moose' Jamison Heritage School of Music, housed at the George and Joyce Wein Jazz & Heritage Center, offers free music education to youth, along with other initiatives such as vocal workshops, beginner music programs, and professional audio training.

    The Jazz & Heritage Archive preserves and perpetuates Louisiana’s music, culture, and heritage as the institutional repository for the Foundation and WWOZ 90.7 FM. Housing physical and digital records since the Foundation’s inception, it supports award-winning media projects and collaborates with national archives and museums.

    Founded in 1980 and owned by the Foundation, WWOZ 90.7-FM connects local and international audiences to New Orleans and Louisiana culture through live broadcasts and streaming of Foundation events. WWOZ’s mission is to be the worldwide voice and flag-bearer of New Orleans’ culture and musical heritage.

    The Foundation also plays a key role in grant-making, ensuring the support of musicians, educators, cultural producers, and entrepreneurs by investing proceeds from the New Orleans Jazz & Heritage Festival presented by Shell directly into the community with grants to fund projects that support the Foundation’s mission.

    Together, these programs and initiatives embody the Foundation’s mission to celebrate cultural heritage while fostering innovation and ensuring lasting cultural influence. For more information, visit www.jazzandheritage.org.

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